AMC unveils $20-a-month rival to MoviePass

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This new service serves as a rival to MoviePass, which has made a big splash over the last handful of months by allowing people to see a movie a day for a $9.95 monthly subscription fee.

"We understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests", the representative told The Verge. Additionally, the new subscription, dubbed AMC Stubs A-list, has all the advantages of the current AMC Stubs program such as upsizing concessions. You can even see all three movies in the same day with a short buffer period between them. That represents a major inconvenience for many and that could make AMC's service worth the extra money for many moviegoers.

In January, MoviePass flexed its muscles back against AMC, closing down its access to 10 popular AMC theaters - including one in Santa Clara. CNNMoney reported in May that MoviePass' parent company, Helios and Matheson Analytics, burns through approximately $21.7 million each month to keep MoviePass in operation. However, Helios and Matheson's stock has plummeted in recent months and increasingly, there have been those doubting the longevity of this particular business model.

AMC Stubs A-List includes all benefits of AMC's existing AMC Stubs Premiere rewards program, including free popcorn and soda refills and upgrades, no online ticketing feeds, and rewards points. That is sure to be appealing for many, but the benefits with MoviePass are still clear. It was a smashing success when it came out a few years ago; so much so that the company had some difficulty keeping up with the number of subscribers it acquired in a short period.

"Thanks for making us look good AMC!", the MoviePass tweet read. It will also be interesting to see if chains like the Alamo Drafthouse follow suit and create their own similar service.

"AMC Stubs A-List is being taken to market at more than double the price of that charged by some of our competitors", Aron said in a conference call with investors.