Jason Gargac, 32, was struck off the drivers' list for Uber and Lyft, another cab-hailing service, in St Louis, Missouri, when it was discovered that an anonymous audience on the streaming service Twitch had been watching and commenting on hundreds of his clients.
"It's a totally different story to have a ride-share driver record passengers conservations and passenger actions for the objective of boosting their brand, or entertaining followers, or embarrassing individuals who get in the auto".
Gargac had placed a small sign on a passenger window that said the vehicle was equipped with recording devices and that "consent" was given by entering the auto. Lyft, who Gargac also drove for, went a step further and has terminated his driving privileges with the company.
Uber also notes a similar policy on its website, which says their drivers are allowed to use video cameras to record riders for their own safety, so long as local regulations that may require riders' consent are followed.
Missouri is a one-party-consent state, which means one person recording a conversation with another unwitting person is technically legal.
In a statement, an Uber spokesperson said the "troubling behavior in the videos" violated its community guidelines, and that the "driver's access to the app has been removed while we evaluate his partnership with Uber".
There were about 700 rides given by Gargac since March through Uber and Lyft and nearly all of them were recorded, the St. Louis Post-Dispatch reports.
The driver tweeted stating that he had taken down videos from his Twitch to help "calm everyone down".
"I try to capture the natural interactions between myself and the passengers - what a Lyft and Uber ride actually is", he said.
Gargac livestreamed people without their knowledge as he tried to become a police officer. He has also inadvertently revealed the full names of his riders and their homes and neighbourhood on the streaming platform. Lyft has "deactivated" its relationship with Gargac, according to the newspaper.
Soon Gargac's channel gets a new follower, and viewers pick up.
Jason Gargac, based in St. Louis, told the Post-Dispatch about his videos in an article published Friday. "I've done that", he added, "for now".
"I think it's a larger question about privacy and technology for society, what we do when the norms around a particular technology are violated", Rosenblat said.