PC gaming has always been costly, but packing one of these into your build is likely only to be for those prepared to invest heavily in their machine.
In terms of the lightning, the new RTX 2080 cards can provide up to 10 Giga Rays of lighting for ray tracing.
Leaks suggest we'll see the new RTX 2080 Ti and RTX 2080. Additionally, Nvidia has announced a new smoother DLSS (Deep Learning Supersampling) technique that leverages Nvidia's neural network expertise to analyse hundreds of thousands of images and learn how each pixel should be treated.
Ray tracing is the primary technology that's been used to create realistic rendering since the mid-1980s - and with RTX, Nvidia says it has significantly reduced the most time consuming aspect of rendering.
As part of the event, Nvidia revealed some impressive technical demos of a bunch of games running on this new hardware.
"Turing opens up a new golden age of gaming, with realism only possible with ray tracing, which most people thought was still a decade away", said Jensen Huang, founder, and CEO of NVIDIA, speaking before Gamescom, the world's largest gaming expo.
The 2070 starts at $499, while the 2080 starts at $699, while the 2080 Ti starts at $999. The GeForce RTX cards' biggest draw: the Turing chip, which does on-the-fly "ray tracing", an intensive computer graphics technique that creates a photorealistic scene by tracing light and accurately rendering reflections in light - shading objects and shadows to a degree previous graphics chips could not.
As for the Asus Dual GeForce RTX models, these also get better cooling with new wing-blade fans (which utilizes tech developed for the Strix cards).
Maybe you'll be able to watch that reflected light go out as bayonet them, such is the attention to detail that DICE has thrown at this seeming labour of graphical love.
We already knew Turing was able to handle ray-tracing thanks to the latest Quadro professional-grade graphics cards Nvidia showed off last week.
The company is also offering Founders Editions for all three graphics cards.
Crypto slowdown: This real-time ray tracing capability should help juice sales of Nvidia's graphics chips for gaming, and that could be excellent timing for the company. The technology that most graphics solutions now use to create their model is called rasterization, and it simulates objects as a collection of polygons, works out the interaction between those shapes, and then turns that into pixels that get displayed on your screen. They are expected to make the announcement for an Xbox Elite Controller version 2 and future titles for the Xbox Game Pass, so perhaps this will be confirmed soon.