Nike's Favorability Takes a Dive After Releasing Colin Kaepernick Ads

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Not only did shares in Nike fall this week after it announced its new campaign with Kaepernick, favorability of the company also dropped by double digits and there was no boost among key demographics.

"Believe in something. Even if it means sacrificing everything" read the Nike ad, which celebrates the 30th anniversary of its "Just Do It" campaign.

And while the #boycottnike hashtag has received about 204,000 Twitter engagements since Monday, the #justdoit hashtag has more than five times the engagements during the same time frame - indicating that while the ad has drawn Nike more scorn, it's also galvanized its supporters. Personally, I do not endorse Kaepernick's method of protest but I absolutely support his right to do so.

At the start of the ad, Kaepernick says: "If people say your dreams are insane, if they laugh at what you think you can do, good".

That first ad sparked a backlash from conservatives, many of whom destroyed their Nike products and vowed to boycott the company.

No Falcons players were absent from the sideline and none has protested in the recent past.

Boyer convinced Kaepernick that instead of sitting on the bench for the national anthem, kneeling during "The Star-Spangled Banner" would make a better statement, done in a more respectful way to veterans.

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Jenkins said he thinks players should shift the focus of the debate away from the anthem itself and back to the issues they are trying to highlight. "But I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent".

According to Popular Military, Boyer said that Nike's new ad is a "pretty good business decision" if nothing else. He hasn't played since the end of the 2016 season, and has a lawsuit against the National Football League and its owners, saying that they worked together to keep him from playing. An arbitrator gave Kaepernick an incremental victory by allowing the challenge to go to trial. The league froze the policy after the players' union filed a grievance.