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Apple's annual unveiling of the latest iPhone is upon us once again. Usually Apple is good at spreading out hardware releases between its iPhone, iPad, and MacBook lineups, but this year we haven't received many notable announcements. According to his sources, the 6.5-inch would be called iPhone XS Max, and the base model 6.1-inch LCD iPhone would be known as iPhone Xr. Apple may be tempted to delay availability of the LCD version to gauge demand for the more expensive largest new iPhone, Goldman's Hall said. It'll also come in gold, adding to the gray and silver versions from past year.

Apple may throw a wrench in its usual iPhone naming scheme by using letters (and Roman numerals) instead of numbers.

Prices for the iPhone XS are expected to be around the same as the current iPhone X while the iPhone XS Max could have a starting price of well over £1,000. Rumors from as early as July suggested an iPhone X Plus with a 6.5-inch OLED display and dual-SIM support. It will also have a design that will use aluminium frame and glass body. The report says that Apple "has considered" calling that one the "iPhone XR".

The first is expected to be an updated iPhone X with similar specs to the existing device but some new and improved internal and software features - similar to the S models the company has released in the past.

In addition to three new iPhones it's believed that Apple will unveil the Apple Watch Series 4.

For the 2018 iPad Pro, Kuo expects Apple to replace the Lightning connector with USB-C.

With three apples in the image, what other meaning could be attributed to it if not three iPhone models?

All of these probably won't appear on September 12, but they are definitely coming soon. The leaked iPhone 9 page from Apple's website shows all the colour variants of the iPhone 9, out of which the confirmed variants are the Space Grey, Red, Spicy Orange and Cobalt Blue. However, over the past few years, competitors like Samsung and Google have raced ahead of Apple with significant improvements with each iteration. It being a much larger device than the X, a small notch won't be as noticeable.

Apple has already announced a new AirPods case that can charge wirelessly, but other new features are still rumored, like water resistance and noise cancellation.

Revamped iPad Pros: Apple is planning two new iPad Pros for this year with slimmer bezels and Face ID instead of the home button and fingerprint sensor. An upgraded Air with a new display, power, and Touch ID would be the flawless release this holiday season and replace the 12-inch MacBook lineup.

"The bigger the device, the more people are getting out of it, and the more opportunity there is for Apple to generate money from them", Jennifer Chan, analyst with Kantar Worldpanel, told WSJ.