Colin Kaepernick Unveils An Emotional New Nike Ad Amid Controversy

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The two-minute spot, titled "Dream Crazy", is narrated by Kaepernick and showcases a montage of multiple inspirational sports-related stories from amateur and pro athletes. The campaign's tagline, "Believe in something, even if it means sacrificing everything", gives a nod to Kaepernick's peaceful protest against police brutality and racial inequality in which he began kneeling during the national anthem. If they laugh at what they think you can do - good. "Because what nonbelievers don't understand is that calling a dream insane isn't an insult, it's a compliment".

It features young athletes who compete amid various challenges while touching on issues of gender, disabilities and weight loss among others. "Nike believes in "just do it" - in courage and taking big risks - as they say in their brand statement", said Martin Lindstrom.

So don't ask if your dreams are insane.

But Nike's ad "wades into different water", Grier said.


"The NAIA also understands that the freedom of speech - and the right to peaceful protest - are indisputable rights in the United States", a statement from the sanctioning body said in October of 2017.

Kaepernick later filed a lawsuit accusing the league and its coaches of colluding to keep him off the field because of his activism. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

A similar grievance is still pending by former San Francisco teammate Eric Reid who joined in the protests.

The new ad campaign featuring Kaepernick was released Monday in honor of the 30th anniversary of the "Just Do It" slogan. Nike's use of Kaepernick in the "Just Do It" ad seems to affirm that dedication, Holt said, because it will inevitably alienate some customers. They ain't scurred of the police, the National Football League and the orange a-hole in the White House because of it's controversial deal with Colin Kaepernick.


Closing his remarks, he said he stood "for anybody who believes in change".

"I think it's a awful message and a message that shouldn't be sent", Trump said, though he acknowledged Nike's right to decide its own marketing strategy.

However, another Twitter user Teri Shockey countered: "To everyone who is planning to #JustBurnIt, might I suggest you donate your @Nike merch instead?"

Nike is the official uniform maker for the NFL. "I wonder if they had any idea that it would be this way?"


The college revised its sports contracts last October to stipulate all participating coaches and players "show respect for the American flag and national anthem". Now they've given him an excuse to send out a new smoke screen to help us forget about Russian Federation, rampant corruption and abducted children.

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