"iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone", said Philip Schiller, senior vice president of worldwide marketing at Apple.
Of course, it's a quick breakdown of the top features from the iPhone Xs and iPhone Xs Max.
The iPhone XS and XS Max will be available to preorder starting Friday before going on sale a week later, on September 21.
In case you somehow missed it, Apple announced three new iPhones, the iPhone Xs Max, iPhone Xs, and the cheaper iPhone Xr, which still starts at $749.
The new products and price hike show Apple's attempts to remain competitive and increase profit in the tech sphere after recent setbacks.
Moving on to the 6.5-inch iPhone XS Max, Haselton called the device as the "best" iPhone in Apple's lineup for those who like big screens and can afford the phone's $1,099 base price.
Apple claims the firmware upgrade will mean, for instance, that apps will launch up to 40% faster on the iPhone 6S and you'll be able to open the camera up to 70% faster.
One of the most intriguing features, however, is also the least glamorous: After you drop a grand on your new iPhone, feel free to accidentally drop it in the toilet. If you want a bigger screen, the iPhone XS Max is a fine upgrade. The 512GB version of the iPhone XS will be available at a price of Rs 1,34,900. However, the smallest iPhone you could buy now is the iPhone 7 or the iPhone 8.
But wait, there's more... your battery life will improve, too! iOS 12 has tons of optimizations that make better use of resources.
But from January 1, 2019, battery replacements on older models from the iPhone SE to the iPhone 8 Plus will cost £45. The phone has recorded large volume of sales.