Alvarez's $365 million deal dwarfs the previous record for the largest contract in sports history, established when Major League Baseball slugger Giancarlo Stanton signed a $325 million deal with the Miami Marlins.
Boxing legend Floyd Mayweather Jr has stunningly attacked MMA star Conor McGregor as well as boxers Saul "Canelo" Alvarez and Oscar De La Hoya, giving the trio derogatory nicknames such as "Conor McQuitter" and "Golden Girl".
Alvarez became a network free agent after earning the middleweight championship with a unanimous decision over Gennady "GGG" Golovkin last month at T-Mobile Arena in Las Vegas. Canelo recently signed the biggest contract in all of sports with DAZN streaming service.
Those "great fights" begin with Alvarez (50-1-2, 34 KOs) moving up from a 160-pound middleweight champion to 168 to vie for Fielding's WBA world super middleweight title.
"Canelo is the highest-paid athlete in the world".
"This is only from my hard work", Alvarez told ESPN after signing the contract.
Alvarez and Britain's Fielding will hold a news conference in NY on Wednesday to promote their fight at Madison Square Garden.
"It's very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that".
"I wore the same damn clothes every other day", said Skipper, ESPN's former president, prior to an event at Madison Square Garden announcing the deal. "We can create a lower price point where all of those fans who want to see him fight will pay to buy a subscription to DAZN".
Mayweather also called out Alvarez, describing the 28-year old boxer as a cheater and the easiest fight of his life. Criticizing the man who bested his younger self, the Mexican star claimed Mayweather's interest in facing UFC fighters was damaging the sport of boxing. Alvarez said for now his plan is to return to 160 after the bout against Fielding (27-1, 15 KOs), a British fighter who appeared significantly taller than Alvarez, who will be trying to win a title in his third weight class. He should come back to me. It takes me 36 mins or less to make $300 million plus.