Cruz Leads O'Rourke in Texas Race

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An Ad Archive Report launched online at www.facebook.com/ads/archive/report provided information including numbers of ads and how much money was spent.

In an effort to grow transparency, Facebook launched the report that shows the amount of money that was put towards Facebook advertisements from May 2018 to October 20th of this year. Facebook's analysis shows as the midterm elections approached, numerous top spenders were high-profile candidates such as Rep. Beto O'Rourte in Texas and well-known advocacy groups like Planned Parenthood. The campaign has spent more than $5 million on 6,024 Facebook ads since May, with more than 1,000 of those ads run in the last week. The newly-released data shows that Dollars 256.4 million was spent on political ads since May.


The report demonstrated that barely short of $256.4 million was spent on nearly 1.7 million politically-oriented advertisements reported since May of the present year.

"We're introducing the Ad Archive Report for ads in the United States related to politics and issues of national importance", Facebook product manager Arti Kulkarni said in a blog post.


The Texas secretary of state's office said Friday that issues have been reported with Hart eSlate voting machines, according to a report in the San Jose Mercury News. Still, Inside Elections with Nathan L. Gonzales rates the race Likely Republican.

The Trump Make America Great Again Committee, a fundraising organization for President Donald Trump, was second during the period with spending of US$3.1 million.


Several politically active 501 (c)(4) s made the list, including the Koch's Americans for Prosperity, which took out ads making the case for cutting discretionary spending and passing a bill that targets union regulations, among other issues. There's also American AF, a T-shirt seller now running ads for its "Donald Pump" shirt, depicting the president lifting weights.

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