Purchases trough Alexa tripled this holiday season

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It's a scam - people attempting to set up new Amazon Echo devices want the Alexa app instead. In America alone, more than 1 billion items were shipped for the free using the Prime, Amazon said in a statement on the last Wednesday.

Another highlight for Amazon this season: More than 50% of items sold came from its small and medium-sized businesses in Amazon's stores.

Tens of millions of customers took advantage of an Amazon Prime membership by either signing up for a free trial or purchasing a paid membership during the holiday season. Glitz Glitter Series Dolls, form things from Carhartt, Bose QuietComfort Wireless earphones and that's just the beginning. Amazon gave back during the holidays as well. "We are thrilled that in the USA alone, more than one billion items shipped for free this holiday with Prime", said Jeff Wilke, CEO Worldwide Consumer.


"In the USA alone, more than 1 billion items were shipped for free this holiday with Prime", said Jeff Wilke, CEO Worldwide Consumer, Xinhua news agency reported. In 2013, a larger than expected surge in last-minute online shopping caught UPS off guard and forced it and Amazon and other retailers to offer refunds to customers who didn't receive their orders on time for Christmas.

A fake app that pretends to be an official setup for Amazon's Alexa managed to climb the download charts for the App Store. While the Alexa service held up in most countries, parts of Europe experienced poor connections to the app's servers. It looks like the virtual assistant wanted an off day this Christmas.

In April this year, Amazon disclosed that its Prime members had reached a record milestone of 100 million customers.


The company, while declining to produce any sales numbers, said it had a "record-breaking" holiday season with customers ordering more items from the website than ever before. A crashed Alexa couple only respond saying, "Sorry, I'm having trouble understanding you right now". The company said that the problem was present for nearly two hours.

- With assistance from Bloomberg's Thomas Black.


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