In advance of the ad, the account featured an image of an egg with football laces and the post, "All will be revealed this Sunday following the Super Bowl".
As pieces of the broken shell began to fall away, the advertisement urged, "If you're struggling too, talk to someone".
The Instagram egg was posted on the social media site January 4 on the account world_record_egg with the sole objective of getting the most "likes" in Instagram's history, taking a title away from Kylie Jenner. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes.
Ms Khan-Whelan told the New York Times they chose to "put any speculation to bed" by revealing their identities now. Mental Health America thanked Hulu and the Egg saying, "We were thrilled that [the] world record egg used its big reveal to shine a light on mental health", a spokesperson told Vox. "An egg is an egg, it's universal". I feel so much better now If you're feeling the pressure, visit talkingegg.info to find out more.
An egg has the most likes on Instagram and streaming service Hulu saw an opportunity for some tie-in. (You may have heard of me.) Recently I've started to crack. The URL that appears next links to a collection of mental health organizations across the world.
Now that the egg has more than 10 million followers, it's a very effective platform for reaching a lot of people. It was not a branded sponsorship, nor a new TV series announcement, but the egg's big reveal was a simple message about mental health. But others have applauded the clip for highlighting the importance of mental health, especially when combined with online activities.