Another report by The Wall Street Journal, however, has said that Apple is having dramas with publishing partners, and rightfully so, because the company is apparently asking for a 50 per cent revenue cut from subscriptions. According to the website, Apple will be announcing all three products at the aforementioned date, though it should be noted that the technology giant was reported on several occasions to unveil the AirPods 2 during the month of March.
Smartphone makers are scrambling for ways to increase revenue now that they have realized consumers are not interested in buying new $1,000 devices every single year, or even every two years.
"In a sign of the times at Apple this planned event for late March will be focused on the subscription news service with hints for more content services to come later this year around the much anticipated video service", industry watcher Dan told The Sun. We've appreciated Apple's thoughtfulness and leadership on a number publisher concerns over the a year ago.
For now, we will have to wait until Apple officially announces its new service to learn more.
The video service is similar to Amazon.com Inc's Prime Video and Netflix Inc products, and will include TV shows and movies either acquired or funded by Apple.
Also, if the March 25 event turns out to be subscription-focused, it isn't clear when new hardware will make an appearance.
Regardless of how all this revenue-sharing works out, it sounds like Apple's video service will be integrated into the existing TV app on Apple TV and iOS devices. Apple has typically sought a cut of between 30 percent for apps in the App Store to 15 percent for premium channel apps such as HBO.
The New York Times declined to comment.