Now if we consider the fact that Facebook's services have been recently down for up to 14 hours, CCN reports that the social media giant faces an $89.6 million loss in revenue from advertisers. It was probably the last thing Facebook needed as it stumbles from problem to problem, including outrage over its use of customers' private data.
The outage, which also affected Instagram, was not the first of its kind, but could as well be regarded as the biggest in the history of Facebook. It impacted all of the company's most popular and used apps: Facebook, Instagram, WhatsApp and Facebook Messenger.
A spokesperson added: "We have resolved the issues, and our systems have been recovering over the last few hours".
Such an attack causing such a widespread outage would have shown up on a number of security and networking companies' radar.
While the outage continued, the New York Times reported that United States prosecutors have launched a criminal investigation into the social network's practice of sharing users' data with companies without letting its members know. The encrypted messaging app does not have ads and runs on user donations.
Facebook has an estimated 2.7 billion users of its various platforms, including WhatsApp and Instagram. Regions affected include the NY area, parts of California and the Seattle region, according to Downdetector.
Facebook has said that the server configuration change "triggered a cascading series of issues" for its platforms.
Regulators, investigators and elected officials in the United States and elsewhere in the world have already been digging into the data sharing practices of Facebook.
A spokesman for the social network said the company was cooperating with investigators in multiple federal probes. "We've provided public testimony, answered questions, and pledged that we will continue to do so".