At time of writing, Meghan and Harry now have 2.1 million followers.
So yes, The Duke and Duchess of Sussex have been replaced but it's nothing scandalous and in fact makes flawless sense, with the picture now matching their updated bio.
The account, which was opened Tuesday, reached the one-million mark in under six hours, easily beating a record held by Korean pop sensation Kang Daniel.
The account quickly gained followers, reaching the million milestone in five hours and 45 minutes.
The account has received widespread media attention - and the post has received 31, 815 comments, even from Instagram's official account.
"We look forward to sharing the work that drives us, the causes we support, important announcements and the opportunity to shine a light on key issues", the couple said in their post. After all, before she started dating Prince Harry (and subsequently deactivated her old accounts), Meghan was a prolific Instagrammer who also wrote a health and lifestyle blog called The Tig, so her influencer-adjacent skills are already well honed.
The only member of the royal family to have their own social media is Prince Andrew, Duke of York, who is Harry and William's uncle. News. This move also comes shortly after Buckingham Palace, Clarence House and Kensington Palace published guidelines for interacting with the royals via their official accounts.
Royal Central editor-in-chief Charlie Proctor told the ABC these changes were to be expected: "The Kensington Palace Twitter and Instagram accounts are now purely for the benefit of the Duke and Duchess of Cambridge and their children".
"I suspect Harry and Meghan's team is waiting for their username of choice to become available".